Nuvitrace
Product catalogue site for a precision livestock supplements brand. Categories, science pages and enquiry flow.
What the site needed to do
Nuvitrace sells precision livestock supplements to farmers and agricultural professionals. The site needed to present a growing product range in a clear catalogue format, back it up with credible science content, and guide visitors towards an enquiry or distributor referral.
The approach
I structured the site around product categories, with each product getting its own page for ingredients, usage and benefits. A dedicated science section explains the research behind the range in plain language. The enquiry flow is short and asks only what the sales team needs to respond properly.
What I delivered
A catalogue structure with a page per product covering ingredients, usage and benefits, a science section that explains the research behind the range in plain language, and a short enquiry form that asks only what the sales team needs to reply properly. New products drop into the existing templates, so the range can grow without a rebuild.
Every build also includes the technical groundwork, titles, descriptions, canonical tags and structured data, on your own domain and hosting.
How it turned out
The catalogue is now easy to browse on a phone in a farmyard or office. Distributors can point customers to specific product pages, and the team can add new products without rebuilding the layout each time.
The live site
Interested in something along these lines? Have a look at the new websites service or the rest of the work.
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